Inside Wisconsin: For small businesses and ‘treps, some year-end advice on health care

Matthew Gonnering, the chief executive officer of Widen Enterprises, isn’t the kind of boss who wants his employees to go without health-care coverage. If nothing else, he explained at a recent gathering, offering health insurance helps attract and retain the kind of talent necessary to run his tech-related business. However, rising health care costs and the advent of the federal Affordable Care Act combined to make things more complicated for Gonnering and his team at Widen, a digital asset management company in Madison.